DNPA Conclave 2026 to focus on media’s move from traffic to relevance | India News
The Indian media industry is quietly changing course, prioritizing long-term relevance rather than chasing traffic. For years, publishers have prioritized reaching everyone by chasing traffic spikes. But the volatility of platform-driven distribution has revealed weak foundations—high numbers, but little loyalty or ownership. Publishers are now rethinking what they really stand for and how to maintain a direct connection with their audience. This change is strategic, not ideological. News organizations are rediscovering the value of identity, consistency and control. Email newsletters, apps, community spaces and subscription models are gaining focus as publishers seek deeper, more meaningful engagement. Internal conversations measure success by depth of engagement rather than sheer quantity. These trends will be discussed in detail at the Digital News Publishers Association (DNPA) Conclave 2026 in New Delhi on February 26. This year’s theme is ‘The New World Order of News: Rewriting the Playbook for a Resilient Digital Future’, highlighting how Indian media is balancing reach, purpose and ownership. DNPA is a leading industry body representing digital media companies across India It works to strengthen credible journalism, uphold ethical standards and support sustainable growth in the digital news ecosystem. DNPA Conclave 2026 provides a platform for policymakers, media leaders and experts to explore emerging trends, shared challenges and the future roadmap of digital media in India. Curated panels and expert sessions will provide insights into creating a resilient, purpose-driven media landscape in an era of rapid digital change.
