मिडिल ईस्ट से लेकर यूके तक फैला ‘आशा’ ब्रांड, कैसे खड़ा किया करोड़ों का फूड एम्पायर? – Asha bhosle restaurants in middle east worth crores son anand bhosle gave idea includes own recipes tmova
Veteran singer Asha Bhosle made a big mark not only in the world of music but also in the restaurant business. His restaurant chain named ‘Asha’s’ is spread at the international level and has now become a successful brand worth crores.
Where are Asha’s restaurants?
These food chains are present in many countries, although India is not included in them. It has several outlets in Dubai and Abu Dhabi in the UAE, cities like London, Birmingham in the United Kingdom and several chains in Qatar, Kuwait and Bahrain. Asha’s is known as a premium Indian dining brand in these countries.
While talking to Curly Tales, Asha Bhosle had told that she spends most of her time in Dubai. Because his son Anand personally lives there.
Son gave the idea
In this conversation, Asha mentioned where she got the idea of opening a restaurant. She tells that – Wherever I went, I used to learn how to cook something or the other. Once I went to Peshawar, I came back after learning how to make Peshawari Maa’s dal. My son used to say – Mother, the pulse from your hand is not available anywhere. Mala Sinha taught me how to make momos. Be it Punjabi or Lucknowi, Bengal had become my in-laws’ home. She used to cook a lot of food. Guests used to come to Pancham Da’s house every Sunday and I used to fill a big pot and cook food for everyone.
Asha further said- I keep coming to Dubai, my son Anand lives here. The idea of this restaurant was his. When he was 4-5 years old, I used to cook something for him when I came back from recording. I knew that he wanted something like chicken and mutton. He used to eat and say – I will build a restaurant for you when I grow up. And it should contain only your food.
Full of Asha’s own recipes
Asha Restaurants has received international recognition for its fine dining Indian cuisine. This brand has been very successful especially in the Middle East, where the demand for Indian food is very high. According to reports, this chain does a turnover of crores and comes in the high-end restaurant category. Many outlets have also received awards like Best Indian Restaurant.
Asha’s is not just a restaurant but an experience. Here are recipes from Asha Bhosle herself. It is said that many dishes included in the menu are based on Asha’s personal recipes. Here you get a fusion of North Indian, Mughlai and traditional Indian taste. His musical legacy is present in the atmosphere of the restaurant. His old memories have been included in the decoration.
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